Grand Rapids Adult Toy Store

Nice & Naughty is an upscale adult retail store that is focused on building a solid and loyal brand through a clean and comfortable shopping atmosphere.  Nice & Naughty has established a reputation as being an adult toy store where customers can comfortably shop for adult specialty products.

Whether you're looking for a special adult toy, a sexy costume, or maybe even some astonishing lingerie to wow your partner, Nice & Naughty can help you find what you need for any upcoming special occasion. With a wide selection of adult items, you are bound to find something fun that will create an unforgettable experience.

In addition to quality adult toys, novelty items and many other sensual selections, Nice & Naughty offers individuals and groups a friendly environment for intimate photo shoots as well as free party rooms to host bachelorette parties, divorce parties and basically any other type of fantasy or romantic party.

With two convenient Michigan locations in Saginaw and Grandville, let the intimacy advisors at Nice & Naughty show you a new level of satisfaction by adding something unique and fun to your next romantic night out or intimate experience!

Our Mission

To create a modern and sexy retail experience for our adult guests that reflects a fun, sophisticated, intimate atmosphere for an exciting interactive shopping experience.




Nice & Naughty Grandville                   Nice & Naughty Saginaw