Grand Rapids Adult Toy Store

Nice & Naughty is an upscale adult retail store that is focused on building a solid and loyal brand through a clean and comfortable shopping atmosphere. Nice & Naughty has established a reputation as being an adult toy store where customers can comfortably shop for adult specialty products.

With many adult brands becoming serious about offering body-safe materials and warranties, Nice & Naughty takes the time to research the brands that are the best options for our guests. Intimacy advisors at Nice & Naughty are able and willing to open any product so that you can easily make comparisons, as well as give you more information about each product to make your decision easier.

Whether you're looking for a special adult toy, a sexy costume, or maybe lingerie to wow your partner, Nice & Naughty can help you find what you need for any upcoming special occasion. With a wide selection of adult items, you are bound to find something fun that will create an unforgettable experience.

At our flagship store in Grandville and new locations soon to come, let the intimacy advisors at Nice & Naughty show you how adding something new and unique to your next intimate experience can give you the change you’ve been seeking!

Our Mission

To create a modern and sex-positive retail experience for our guests that reflects a fun, comfortable, and informed atmosphere. Our goal is to answer all questions honestly and to allow a guest to feel comfortable with their search for the right product.




Buy Today, Play Tonight!

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